The treat season

Case study

Client / Lindor

Product / Lindor Truffles

300,000

Lindor truffles sampled

742

offices across the UK

72%

female audience across all UK regions

The brief

Drive top-of-mind consideration for Lindor in the pre-Christmas gifting period and impact on Lindor’s target audience whilst capturing feedback to inform future strategy.

A human touch

Nationwide ‘Moment of Bliss’ activation targeting offices with a high frequency of females. Promotional items provided to help Ambassadors bring Lindor to life in their offices. Invite consumers to share their experience using #MomentOfBliss

The moment of bliss

300,000 Lindor truffles sampled in 742 offices.
72% female audience across all UK regions.
Consumer feedback identified regions to focus future activity on to achieve even greater ROI.

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