Client / Lily's Kitchen
Product / Meaty Treats
online conversion rate
This is the best converting campaign we’ve ever done, even compared to events. We’ll definitely be repeating this with new products we’ve got coming up.
Difficulty reaching pet owners using traditional sampling methods and lack of pet shows during lockdown. Indirect sales channels lack ability to capture feedback from consumers, making it difficult to test theories & ideas. Previous sampling hadn’t achieved significant online sales.
Pet owners were introduced to Lily’s Meaty Treats and invited to opt-in and receive a sample at home. The Sampl. App automatically provided protection from freebie hunters and ensured only valid requests were approved. After trial, feedback was collected via a bespoke survey, along with a sales-focused email and coupon to drive conversion.
As well as delivering strongly on online conversion and marketing opt-ins, the campaign delivered valuable insight to help the team understand their customers’ buying habits, whilst showing that previous campaigns with Sampl. had predominantly driven offline sales – over 90% of sales were in-store.
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