Case study
Client / Hawkins & Brimble
Product / Men's grooming
225,003
Impressions
64%
intend to purchase in future
50%
opted-in for future marketing
Previous free sample offer got posted on freebie sites, with samples being snapped up in minutes. Need to support subscription model launch. Experience needs to reflect premium positioning of the brand. Difficult to reach 30-45 year-old males interested in premium skincare products.
Targeting H&B’s audience online with the Sampl App filtering out freebie hunters and duplicate requests, ensuring only valid orders were approved. Premium packaging ensured samples were presented in the best way. Sales email & bespoke offer to drive conversions.
Nearly 50% of consumers opted-in for future marketing, providing on-going sales opportunities.
64% intend to purchase from the Hawkins & Brimble range.
