Digital advertising channels provide an unparalleled array of data-driven targeting options, with algorithms that predict interests and behaviours with sometimes frightening accuracy. They help you engage your audience with precision to drive awareness of your products.
What’s missing the opportunity to touch, feel and experience the product after first becoming aware of it. Trying a product first is proven to have a significant impact on purchasing decisions.
By allowing you to convert online interactions into people physically trying your products, online sampling bridges this gap between the online and offline worlds.
People actively request your product after being offered it, confirming their need and desire for it.
Samples are delivered directly to the home, putting your brand centre stage as the product is enjoyed at the most suitable time.
With every recipient being directly addressable, there are multiple opportunities to drive your brand message home and inspire the desired behaviour.
Furthermore, feedback and reviews are generated in real-time to deliver actionable insights and help people make better decisions when researching your products online. With people spending more of their time and money online than ever, there has never been a better time to incorporate online sampling into your brand strategy.
Online is proving very successful in helping brands drive improvements across their core performance metrics. Get in touch today on 020 3974 7458 or firstname.lastname@example.org to discuss your priorities and see how online sampling can help you achieve your goals.